La obra contiene un enfoque disciplinar principalmente para el área de mercadotécnica, compuesta de once capítulos cuyo objetivo en común es compartir a través de la divulgación del conocimiento los resultados de investigaciones realizadas por pares académicos.
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"Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(25) "Laura Jiménez Guadarrama" ["nameinverted"]=> string(26) "Jiménez Guadarrama, Laura" ["nameinverted2"]=> string(36) "[[NOSHARE]]Laura~Jiménez Guadarrama" } [11]=> object(stdClass)#660 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#655 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(28) "Ana María Castillo Álvarez" ["nameinverted"]=> string(29) "Castillo Álvarez, Ana María" ["nameinverted2"]=> string(39) "[[NOSHARE]]Ana María~Castillo Álvarez" } [12]=> object(stdClass)#659 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#658 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(24) "Yolanda Pérez González" ["nameinverted"]=> string(25) "Pérez González, Yolanda" ["nameinverted2"]=> string(35) "[[NOSHARE]]Yolanda~Pérez González" } [13]=> object(stdClass)#657 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#656 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(32) "Juan Gabriel Figueroa Velázquez" ["nameinverted"]=> string(33) "Figueroa Velázquez, Juan Gabriel" ["nameinverted2"]=> string(43) "[[NOSHARE]]Juan Gabriel~Figueroa Velázquez" } [14]=> object(stdClass)#654 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#653 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(24) "Omar Guerrero Hernández" ["nameinverted"]=> string(25) "Guerrero Hernández, Omar" ["nameinverted2"]=> string(35) "[[NOSHARE]]Omar~Guerrero Hernández" } [15]=> object(stdClass)#651 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#650 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(25) "Juan Manuel Arellano Polo" ["nameinverted"]=> string(26) "Arellano Polo, Juan Manuel" ["nameinverted2"]=> string(36) "[[NOSHARE]]Juan Manuel~Arellano Polo" } [16]=> object(stdClass)#517 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#642 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(26) "Consuelo Goytortúa Coyoli" ["nameinverted"]=> string(27) "Goytortúa Coyoli, Consuelo" ["nameinverted2"]=> string(37) "[[NOSHARE]]Consuelo~Goytortúa Coyoli" } [17]=> object(stdClass)#518 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#641 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(24) "Nicolás Corichi García" ["nameinverted"]=> string(25) "Corichi García, Nicolás" ["nameinverted2"]=> string(35) "[[NOSHARE]]Nicolás~Corichi García" 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Peralta" ["nameinverted"]=> string(22) "Cerón Peralta, Miriam" ["nameinverted2"]=> string(32) "[[NOSHARE]]Miriam~Cerón Peralta" } [21]=> object(stdClass)#634 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#633 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(24) "Lucina Monzalvo Serrano" ["nameinverted"]=> string(25) "Monzalvo Serrano, Lucina" ["nameinverted2"]=> string(35) "[[NOSHARE]]Lucina~Monzalvo Serrano" } [22]=> object(stdClass)#632 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#631 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(20) "Adriana Méndez Wong" ["nameinverted"]=> string(21) "Méndez Wong, Adriana" ["nameinverted2"]=> string(31) "[[NOSHARE]]Adriana~Méndez Wong" } [23]=> object(stdClass)#630 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#629 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(34) "Karina Lizbeth Rodríguez Ramírez" ["nameinverted"]=> string(35) "Rodríguez Ramírez, Karina Lizbeth" ["nameinverted2"]=> string(45) "[[NOSHARE]]Karina Lizbeth~Rodríguez Ramírez" } [24]=> object(stdClass)#628 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#627 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(32) "María del Carmen Rachó Barroso" ["nameinverted"]=> string(33) "Rachó Barroso, María del Carmen" ["nameinverted2"]=> string(43) "[[NOSHARE]]María del Carmen~Rachó Barroso" } [25]=> object(stdClass)#626 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#625 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(23) "Valentín Alonso Novelo" ["nameinverted"]=> string(24) "Alonso Novelo, Valentín" ["nameinverted2"]=> string(34) "[[NOSHARE]]Valentín~Alonso Novelo" } [26]=> object(stdClass)#624 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#623 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(29) "Luis Martín Barrera Ramírez" ["nameinverted"]=> string(30) "Barrera Ramírez, Luis Martín" ["nameinverted2"]=> string(40) "[[NOSHARE]]Luis Martín~Barrera Ramírez" } [27]=> object(stdClass)#622 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#621 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(16) "Noemí Vega Lugo" ["nameinverted"]=> string(17) "Vega Lugo, Noemí" ["nameinverted2"]=> string(27) "[[NOSHARE]]Noemí~Vega Lugo" } [28]=> object(stdClass)#620 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#619 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(19) "Jorge Hurtado Piña" ["nameinverted"]=> string(20) "Hurtado Piña, Jorge" ["nameinverted2"]=> string(30) "[[NOSHARE]]Jorge~Hurtado Piña" } [29]=> object(stdClass)#618 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#617 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(27) "Carolina González Espinoza" ["nameinverted"]=> string(28) "González Espinoza, Carolina" ["nameinverted2"]=> string(38) "[[NOSHARE]]Carolina~González Espinoza" } [30]=> object(stdClass)#616 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#615 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(28) "Jorge Ramón Salazar Cantón" ["nameinverted"]=> string(29) "Salazar Cantón, Jorge Ramón" ["nameinverted2"]=> string(39) "[[NOSHARE]]Jorge Ramón~Salazar Cantón" } [31]=> object(stdClass)#614 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#613 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(18) "Anel Flores Novelo" ["nameinverted"]=> string(19) "Flores Novelo, Anel" ["nameinverted2"]=> string(29) "[[NOSHARE]]Anel~Flores Novelo" } [32]=> object(stdClass)#612 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#611 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(31) "Manuel Fabián Loría Manzanero" ["nameinverted"]=> string(32) "Loría Manzanero, Manuel Fabián" ["nameinverted2"]=> string(42) "[[NOSHARE]]Manuel Fabián~Loría Manzanero" } [33]=> object(stdClass)#610 (5) { ["noshare"]=> bool(true) ["role"]=> object(stdClass)#609 (3) { ["code"]=> string(3) "A01" ["label"]=> string(28) "Menciones de responsabilidad" ["value"]=> string(5) "Autor" } ["name"]=> string(32) "Gustavo Alberto Barredo Baqueiro" ["nameinverted"]=> string(33) "Barredo Baqueiro, Gustavo Alberto" ["nameinverted2"]=> string(43) "[[NOSHARE]]Gustavo Alberto~Barredo Baqueiro" } }
Tópicos de mercadotecnia. Pachuca de Soto: Universidad Autónoma del Estado de Hidalgo, 2021. Impreso. https://altexto.mx/topicos-de-mercadotecnia-b1143.html.
Tópicos de mercadotecnia. Universidad Autónoma del Estado de Hidalgo, 2021, https://altexto.mx/topicos-de-mercadotecnia-b1143.html, Accedida 30 Abr 2024.
Tópicos de mercadotecnia. Pachuca de Soto: Universidad Autónoma del Estado de Hidalgo, 2021 [En línea]. Disponible en: https://altexto.mx/topicos-de-mercadotecnia-b1143.html
(2021). Tópicos de mercadotecnia. Universidad Autónoma del Estado de Hidalgo. https://altexto.mx/topicos-de-mercadotecnia-b1143.html
Tópicos de mercadotecnia. Pachuca de Soto: Universidad Autónoma del Estado de Hidalgo, 2021. https://altexto.mx/topicos-de-mercadotecnia-b1143.html
Tópicos de mercadotecnia. Pachuca de Soto: Universidad Autónoma del Estado de Hidalgo; 2021 [Citado 2024Abr30]. Disponible en: https://altexto.mx/topicos-de-mercadotecnia-b1143.html
Enseñanza universitaria o superior
Destinatarios del contenido: Sin restricción